CX MASTERCLASS | IN-COMPANY
MASTER THE COMPLEXITIES OF CX WITH YOUR TEAM
Enrol in this CX Masterclass endorsed by the CXPA and given by an official CXPA trainers: the so-called RTPs: Recognised Training Providers. It will optimally prepare you for the official CCXP Exam!
- Are you looking to grow as a team of CX professionals?
- You want to raise the bar together, with a common language and framework?
- You are looking for an actionable roadmap finetuned to your needs?
- You want to optimize working together across countries?
With the IN-COMPANY Masterclass edition you can design your own CX Masterclass and put the focus on your business challenges. It is an ideal way to learn, discuss and challenge. You will design your way of working and realise a joint framework to effectively and continuously make the difference with your CX initiatives in the organisation.
In two or three days you and the team will go through the latest in CX expertise. Learn about strategy, insights, measurement, design, organisational adoption and creating a thriving CX culture. It is set against a continuously evolving landscape of trends, developments and changing consumer behaviour. Added is a rich variety of programme management experiences as well as surprising twists, challenges and novel insights. In short, you will encounter the full breadth of what it means to be in CX today. It’s an all inclusive CX learning experience, fully tailored to your needs.
The course is co-designed with you.
The basis is already there and includes all aspects of CX. Do you want to have more focus on for example NPS, a specific company challenge or work towards a tangible Roadmap, no problem. With plenty of examples from real-world CX programmes on about any topic, you will be sure to have a tailored Masterclass.
ALL OVER THE WORLD...
The In-company CX Masterclass is given all over the world for a wide variety of companies. Will you join their ranks?
- Delft, The Netherlands
- Dubai, UAE
- Durbuy, Belgium
- Manchester, United Kingdom
- Moscow, Russia
- Seattle, United States
- Kuala Lumpur, Malaysia
- St. Petersburg, Russia
- Provo, United States
- Utrecht, The Netherlands
IN-COMPANY EDITIONS are fully TAILORED
During an intake any specific organisation challenges, aspirations or other requests are discussed and incorporated to create a unique, fully tailored CX Masterclass. So your team walks away with a tangible Action Plan and is empowered to make CX a success!
IN JUST 2 DAYS YOU WILL:
- Match and challenge CX to business strategy
- Learn the new 5 CX Competences according to CXPA
- Look at global best (and worst) practices in CX
- Discuss CX trends and developments
- Motivate employees to act upon analyses and insights
- Internalize how to apply CX directly to your day-to-day business
- Join a network and learn from peer exchanges and exercises
- Optional: Get the team ready for the coveted CCXP Exam
- Optional: Extend this Masterclass to 3 days
- Optional: Mix & Match this Masterclass with NPS modules
Benefits for COMPANIES
- Ensures the latest and sustainable expertise within the company
- Provides a common framework and language for employees
- Creates an actionable team roadmap to take on company challenges
- Increases external marketability, profile and visibility
- Stimulates discussions with CX peer companies and (new) networks
- Demonstrates company commitment to good employership
Benefits for INDIVIDUALS
- Validates credibility and expertise within the company
- Provides a framework for advancement and value creation
- Creates a personal Action Plan for your team or company challenges
- Increases external marketability, profile and career path options
- Stimulates discussions with CX peers and opens up networks
- Demonstrates personal commitment to improvement internally
DELIVERY & LOCATION
This Masterclass is available LIVE and ONLINE.
With online classes the platform is Zoom or Teams. With live classes the location can be anywhere in the world. The In-house Masterclasses have been given from Manchester to Moscow and Delft to Dubai.
Inspiration
- But if you’re not sure where you want to hold it…
- You are interested in an off-beat location…
- And people are flying in from all over the place anyway…
Well, then this might be a good idea: you are invited to have the Masterclass in Delft, The Netherlands. Easily reachable by train and with two airports nearby (Schiphol Airport and Rotterdam Airport), Delft is an absolute gem and quite something else then the usual places you go to. Renowned for its painters like Vermeer, its world famous blue porcelain and it’s medieval centre and canals it is a great place to be and a welcome break away. If you are interested in this, everything from location to dinner and a Surprise Visit or Guest Speakers that have earned their marks in CX and NPS at renowned companies will all be arranged for you. …We talk about experiences a lot, let’s be in one.
TIMING & PRICE
Included:
- With a live 2 Day version, included is an overnight stay in a luxury hotel on Day 1 (location t.b.d.), lunches both days and dinner on Day 1 and of course the hardcopy of the high-end Masterclass syllabus.
- With online sessions, every participant gets a hardcopy of the high-end Masterclass Syllabus and other material sent to his/her work address or private address to make all the notes, keep background information and build the Personal Action Plan.
- Successful participants receive a Masterclass Certificate, LinkedIn Educational Accreditation and promotion on social media.
Timing:
- Both live and online Masterclasses start Day 1 and Day 2 at 9 AM (optional pre-class access 8.45 AM), and end on Day 2 at 6 PM.
- The online editions have an extra ‘Follow-up session’ one week later for an extended Q&A and to share experiences in applying the learnings to the real unruly business life.
- In-Company editions’ timing can be adjusted to optimally fit business schedules.
Price:
- Please reach out for details.
WE JUST LOVE WHAT OUR PREVIOUS ATTENDEES HAD TO SAY:
Still buzzing! Excited to bring it all into practice. Big thanks!Meyke Reitsma
Senior CX Market Researcher, Alliander
Lovely group, engaging stories by Jaap, felt not just learning but entertained. It's awesome and it inspired me to take control, even if my first thought is I have none. I can trust on the logic and depth of the framework and everything I learned during these days to do the right thing in my organization.
It was an extraordinary experience, even if it was online, there was the feeling of coming home in a group with peers and a very engaging speaker. I learned a lot, was inspired and I could use the tips immediately the day after.Elise Bernaert
VOC Expert, Delaware BeLux
This course is just what you need if you are searching for a program that doesn’t take months of your time but covers everything you need to grow as a CX leader and prepare you for the CCXP exam. It goes fast but it’s a blast.Henk Jager
CX Manager, Cendris
This training brings all the confidence one need to develop in this field and boost CX and NPS in your company. It really triggers new ideas and points out what you have been doing wrong so far as well, and it also teaches you resilience to make CX a success.
To all CX-professionals... If you personally want to grow, in content and skills, you should really take this class to spice it up. I loved the journey, it was totally worth it and an experience in itself.Gerda Swinkels-Legierse
Customer Experience Manager, Grodan
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For me everything fell into place, exactly what I needed. Interesting and applicable, and none of it boring and dry. The examples really helped to make it stick. Jaap's enthusiasm and vulnerability is super, the location an dinner an absolute joy.
Just take the class, it will provide the necessary theoretical and strategic background you need to really make a change as a CEX professional.Sylvie Thibo
Customer Experience Expert, Eneco Belgium
It were 2 intense days that still resonate. Thanks for the guidance and the inspiration.Mieke Quintyn
Market Research Manager, Proximus
Yeah! I can definitely recommend this Masterclass to anyone in CX. A ton of inspiration and practical takeouts. And made some CX friends along the way :-DMaartje Reijnders
Customer Experience Manager, Liander
Delighted by these 2 intense days of CX Masterclass in Durbuy! A great opportunity to connect the dots across various CX domains from strategy to execution, from brand promise, communication, organization to cultural change... Very thankful for the many valuable CX insights and great inspirational stories shared by Jaap, and for the outstanding gastronomic journey.Jean-Marc Audoux
Customer journeys portfolio owner, Proximus
Great pressure cooker for CX management if you take your customers seriouslyJan Rozendaal
Customer Experience Healthcare
This CX Masterclass was really good, in an amazing venue with great people. I had a lot of fun doing the team exercises. Jaap is a great teacher/speaker. Overall, it's a 10/10 for me, the experience was amazing.Tom Mullender
Reporting Analyst, Booking.com
I would tell them just do it. Actually did last night. I cannot put a price on the experience but I can tell you it is more than what we paid! Yes you can use this as a testimonial.Eric Kluitenberg
CARE Operations Manager, Vistaprint
In a world where Zoom has become standard (and I regularly suffer Zoom fatigue) it is a standout that I spent 9 hours+ in a single day in a zoom call AND could have happily / willingly / enthusiastically carried on into the evening. The Masterclass is no doubt a fantastic grounding in all things CX, but it is amazing that this has been delivered online and was still successful in creating human connection amongst fellow pupils. Loved it.Helen Flood
Global Head CX, Kingspan
Jaap understands how to transform global organisations. His structured programme disciplines means multiple change levers are pulled at just the right time. He appreciates that customer centric thinking is an individual skill and an organisational pillar. Both need to be strengthened, nurtured and developed with an unforgiving drive. Jaap is the powerlifter for Customer Experience.Keith Fletcher
Head of Global NPS, E.ON
I really loved those 2 intensive days. It was a great mix of fun, interesting content and team activities. I would definitely recommend this Masterclass to other peers.
I have learned a lot about the technology side of things in regards to Customer Experience. Now, this Masterclass allowed me to place that knowledge into a broader strategic view: to understand more about CX structures at organizations, CX Culture, CX Design, CX Measurement, and overall CX strategy. Very excited to take these new learnings and continue with helping organizations to deliver a great experience for their customers!Donia Ibrahimi
Customer Experience Solution Advisor and Design Thinker, SAP
I know few people with such enthusiasm and energy. Jaap has the skills to listen, translate your thoughts and find that unique element that resonates. Add to this his compelling storytelling and visual strength, and you have a marvelous combination.Marleen Nelemans
Customer Experience Manager at DHL Parcel
I felt so inspired after completing this NPS Masterclass. Jaap is so vibrant and engaging throughout! (... and thank you for introducing me to Rick Astley!)Sarah Rowntree
CX Manager, Kingspan
This Masterclass was one of the few courses I did that met my expectations. It was fast, fun, with many examples and definitly a lot of expertiseVeddah Veenhoven
Teamlead Facility Operations, ABN AMRO Bank
The online CX Masterclass by Jaap was a great experience, full of knowledge, exercises, tips & tricks and fun! It was interesting, practical and absolutely useful. Definitely recommend!Olga Kullander
Process Improvement & Customer Experience Professional, Manpower Russia
If you want a clear overview of all aspects and topics concerning CX this is definitely a must follow!Ellen van Caillie
Customer Experience & Retention Expert, Eneco Belgium
A perfect preperation for the CCXP grade!Alex Terpstra
Head of Customer Experience, ABN AMRO
Jaap is one of the very few truly original minds! He has more than once helped us rethink our goals.Dr. Wouter Veldhuis
Radiologist at University Medical Center Utrecht
Two things that never gonna happen now: 1. Me stopping to scroll memes at 3:00 in the morning 2. Me disliking the NPS Masterclass from JaapPetr Gonin
Senior Analyst, Glowbyte Consulting
If you want to certify as an CX pro, networking & learn from your peer group and having an intensive CX course? Check the CX Masterclass!Edwin Best
CRM and Customer Experience author
The fact that it was all online did not affect the informativeness and the charm of this course. It was exciting, challenging, inspirational and fun. There was always a sense of real communication, so I never felt like sitting alone in my room.Anastasia Ardashova
Product Manager, Glowbyte Consulting
Very inspiring days. Excellent course, good balance between CX theoretical models and academic approach versus pragmatic practical input and actionable tips & tricks. Jaap's experience with boots on the ground is of golden value. Can strongly recommend this CX Masterclass !Bart De Ruysscher
CX Voice of the Customer Manager, Proximus
Talk about experience: from a content perspective, to the location, from inspiring storytelling to enabling valuable networking and from sharing your wisdom to make us successful on our road to officially joining the CCXP community, to having heaps of fun… You are truly walking the talk!Tirza Schmidt
Board-commissioned Manager Customer Experience at T-Systems Netherlands
The module on the NPS Role was more like a life coaching session. It was very surprising and definitely GREAT!!!Evgeniy Pimenov
CX Lead, Glowbyte Consulting
The CX Masterclass helps you to excel as a CX Professional and challenges you in your CX role in your organisation. With a very highly educated and experienced trainer, experiences are shared with real life cases and practical tips you can adopt. And it’s useful and fun to discuss CX topics and challenges with peers.Erica Kroese-Ham
Head of Customer Experience Consultants CX, ABN AMRO Bank
This CX Masterclass makes you more aware of that what you achieve by improving customer experience, besides this it brings so much more fun to your daily job.Debby Jansen
CCO, Levi9
If you are looking for a way to accelerate the maturity of your CX programme, then getting Jaap is the best CX investment you can make. He has enabled us to fast track the evolution of our CX program into a business methodology - yielding successful results in one year that normally take 3 years (or longer) to achieve.Elly Domene
Chief of Staff and Global Customer Experience at SES Satellites
This masterclass was great for having a broad understanding of the basis of CX: highly recommended!!Fulvio Marfoni
Global Knowledge Management Strategies, HP
Jaap is re-imagining in a powerful, inspiring and meaningful way. Thereby helping to spread Customer Centricity throughout the organisation!Anja Gehlen
Customer Experience and NPS Performance Manager at E.ON
I’m using content from the Masterclass regularly... even when I already knew some content, it was presented in such a cool, engaging way!Louise Foody
Global Head of Digitalisation, Kingspan
Just go, learn and have fun, it's worth every penny and every minute!Natasja Seigers
Online marketingadviseur, Will & Co B.V.
If you are in a position to join this class take it and thank me later. Jaap has forgotten more about CX and NPS than most professionals will ever know. He has a gift for delivery that helps all his knowledge stick. It is a gold mine of information and invaluable for getting the global certification.Brendan Leece
Sr. Customer Experience Professional, E.ON
Jaap Wilms
MEET
Jaap is one of the few very experienced CX and NPS practioners around. He consults businesses all over the world and also leads various global CX and NPS roll-outs for international renowned companies.
Accredited by the CXPA Jaap hosts the popular CX Masterclasses that prepare you for the coveted CCXP Exam. As one of the only a handful of globally Recognized Training Providers he travels from Moscow to Manchester, Dubai to Delft, and Seattle to Singapore for it. Or perhaps you’d like to immerse yourself in the world of NPS and the Loyalty Strategy. Or what about upskilling yourself in Business Storytelling to design your impact in the organisation…
With 23 years of experience in CX and NPS, working and living in several countries, Jaap brings actual real-life experiences to the table. Having been a Customer Experience Leader himself in a large corporate for years – designing, running and modernising a complex NPS programme for multiple countries in Europe and Asia – he knows the unruly business world and the political games played very, very well. Combine that with a broad and in-depth expertise, and an array of surprising, original off-beat knowledge he’s sure to surprise, inspire and support you.